Managed from our Haslemere offices, we are highly experienced in the concept and design of Direct Marketing campaigns, response measurement, and delivering results. We have an innovative and refreshing approach to traditional media which can deliver your objectives in a holistic and cost-effective manner.
In addition, we have specialist consultants in the world of on-line sales and marketing. This includes e-mail broadcasts, Search Engine Optimization (SEO), Pay per Click advertising (PPC), display advertising, and Remarketing campaigns. If your company is currently marketing or intending to advertise on-line, we can add substantial value and experience to your strategy, and deliver the highest results with in-depth reporting and statistical analyses.
More importantly, we can pull together all of your strategies into 1 cohesive campaign across direct marketing, on and off line advertising, remarketing, and social media to bring you a complete and consistent strategy.
What is the difference between sales and marketing?
Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it candetour your growth.
Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It’s the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It’s anything that engages you with the prospect or customer on a personal level rather than at a distance.
Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead. When the prospect hitsthe”warm” level it’s much easier for the sales professional to close the sale.
Do you see the cycle?
As you see in my explanation above it takes multiple contacts using both sales and marketing to move the prospect from one level to the next. That is why it is import that you develop a process that combines both sales and marketing. This will enable you to reach prospects at all three levels; cold, warm, and hot. It’s all about balance.
Are you unsure of how to integrate your sales and marketing?
Try this. Take a few moments and divide your prospect lists and database into categories of cold, warm, and hot leads. Then sit down and identify a strategy on how to proceed with each individual group.
For example you could try the following methods of contact:
- Cold Lead Strategy - Send out a direct mailing or offer them a special promotion
- Warm Lead Strategy - Try a follow-up call, send out a sales letter, or schedule a special seminar or training session to get all of your warm leads together.
Once you’ve moved your prospect to the “warm” level it’s time to proceed in closing the sale. This will be easier to do if you somehow engage the prospect. You can do this by conducting a one-on-one call, make a presentation, or present a proposal, estimate, or contract.
What if you are uncomfortable with the sales or marketing process?
An alternative that often proves successful is to partner with someone that possess the talents that you feel you lack in. You can do this by creating a partnership, subcontracting, or hiring in that talent.
Remember the key to success in sales and marketing is balance!